Local SEO Services
Search Engine Optimisation
What is Local SEO and How Does Local SEO Work?
Local SEO focuses on helping your business appear when nearby customers search for the products or services you offer.
Someone in Maidstone searching for a service doesn’t want to find a company in Manchester — they want a local business in Maidstone that can meet their needs right away.
Local SEO makes that connection possible by optimising your online presence so your business shows up in local searches, maps, and directories where nearby customers are looking.
This matters because local searches often lead to real visits and sales:
Google research shows that 78% of people who conduct a local mobile search visit a business within 24 hours.
People searching locally usually have strong purchase intent, they’re at the final stage of the buying process and ready to choose a business.
In short, Local SEO helps your business get found by real customers in your area, bringing you the right traffic that converts into sales.
Search Engine Land reports that 78% of local mobile searches result in a purchase either in store or online.
Local searchers are ready to visit a business and make a purchase. They want to find a place nearby that offers what they want and need.
Local SEO helps them find it and most importantly Local SEO helps them find you.
Understanding
Local SEO and Search Engines.
The main differences between general SEO and Local SEO is that general SEO focuses on optimising a website while Local SEO focuses on optimising your business to be found locally to the area which your customers are searching from on either their mobile devices or personal computers.
Local SEO exists because search engines want to provide the most relevant and useful results possible.
It wouldn’t make sense for people in Edinburgh to search for a dry cleaner and see results for a business based in London.
One thing both Local SEO and general SEO have in common is they aim to bring in more qualified leads to your business by bringing more traffic to either your website or your local business listing.
Local Businesses
Be Relevant, Be Local.
There is more to Local SEO than just filling out a form for a Google Business Page or creating a social media business page on Facebook to be found successfully and locally in your business area.
To get the most from your local SEO campaign you need to ensure that all of your local listings such as Yelp, 118 and Thomson local, to name a few, are properly optimised and include the correct information which helps the search engines rank you high on your specific niche keywords.
Relevant citations are critical to your business’ performance online, but most small business owners do not have the time to complete and optimize hundreds of local listings.
How We Can Help You
At 123 Web Services, we take a strategy first approach to show you real results. Our digital marketing team goes above and beyond to ensure our web marketing campaigns do not just drum up new business for our clients but also support sustainable success.
When You Succeed, We Succeed.
The Internet has transformed how consumers learn, research, shop and interact.
A properly optimised website will rank highly on Google, Yahoo, and Bing, which can often be the difference between success and failure.
If your business is dependent on customers finding your business locally then you need a local SEO service that knows the ins and outs of Local SEO.
Ready to Grow Your Business?
Get in touch to find out how we can help your business get found locally and generate more leads & sales. We look forward to hearing from you..